Product direction and design · a care coordination startup · 2023–2026
A care-coordination platform for adult family homes, built from interviews and care breakdowns into one record every role shares.
The founder knew care deeply; software was the hard part. I structured the product process around user interviews, scenarios drawn from care breakdowns, and a six-resident persona home I used to develop concrete staff and resident personas.
- Decision
The research reframed the product from a set of onboarding, scheduling, and document features into a care-coordination system.
The first market had a structural ceiling of adult family homes. The existing platform became the basis for a broader aging-in-place direction, supported by role-specific prototypes.
- What I did
- User interviews, persona work, UX design, prototyping, the onboarding product, and the strategy and design behind the second market.
- Role
- Research identified move-in as the first product opportunity, so I designed and built the mobile onboarding flow. When the market ceiling became clearer, I explored four directions and prototyped the roles needed to extend the platform to seniors living at home.