Planning a camping trip shouldn’t depend on guesswork.
Green Ridge helps campers explore and choose among roughly 100 first-come campsites across Maryland’s 49,000-acre Green Ridge State Forest. It brings together terrain, site conditions, and camper reports in a guide that works even without cell service.
More than a dozen companies, from first research to first customers.
As principal product designer at Red Cell, I worked across more than a dozen ventures in healthcare, national security, and emerging technology. I helped shape six from their earliest stages, working with founders, domain experts, engineers, and prospective customers to understand problems, test ideas, and develop products.
Some reached customers in government and healthcare. Others became working prototypes. In one case, the research led us to recommend not building at all.
A national booking product, redesigned end to end.
Millions of travelers use it, so every change had to fit a live product, its rules, and the teams already working in it.
I drew the seat map and prototyped assigned seating with customers, and redesigned search, selection and checkout end to end. Every screen came from a design system I built in UXPin with accessibility in each component, and the work met WCAG AA and won the 2018 Webby for Best UX.