Supply chain isn’t a tracking problem. It’s a decision problem.

Red Cell · Vantive · Decision intelligence · 2024

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Full case study

Architecture, workflow research, and positioning — password protected.

ROLEProduct Direction + MVP
SCOPE0 → Pilot
CONTEXTAerospace & defense logistics · Constraints
YEARS2024

Most supply chain systems track and report. In aerospace, defense, and industrial operations — where dependencies cascade and a wrong call has real consequences — operators need options, tradeoffs, and consequences filtered by real constraints, not another status feed.

I worked with the founding team to translate deep operational expertise into product direction: decision intelligence built around constraints, viable scenarios, and pilots validated against decisions operators had actually faced — not synthetic demos.

Outcomes.

New category defined

Decision intelligence for supply chain — distinct from tracking and visibility tools, with market language and testable MVP architecture.

Constraint-grounded trust

Operators reported the system understood their world — viable options first, not every theoretical possibility.

Pilots in high-stakes contexts

Gas turbine and aerospace scenario retrospectives confirmed decision support beat status tracking when tradeoffs were real.

What the full case covers

  • Decision-support problem framing and competitive context
  • Research scenarios, constraint insights, and category choice
  • Vantive solution, workflow, design artifacts, outcomes, and reflection